Our Story

Discover the Wreset Story

Wreset is more than just a brand—it's a story of passion, innovation, and commitment to quality. During the pandemic, I found myself at home with plenty of free time, just like many others. One day, I was watching videos about watches and came across a watch build by someone that I really admired. Inspired, I decided to try building my own watch. I already had some tools at home, and I ordered a few more. I couldn't wait for everything to arrive and started my project eagerly.

When I finished, I was so happy with my new custom watch—until I realized I forgot to order a strap for my new build! That led me to order two NATO straps since I had never used one before, and I wanted to see how they would look. The moment I put one on, I fell in love with how a simple strap could completely transform the look of a watch on my wrist. I then ordered leather and rubber straps, and what started as a hobby quickly became an obsession. In the meantime, my friends started asking me if I was wearing a new watch every time I switch between straps.

Excited by the possibilities, I decided to share this passion with my customers at the watch store. It was incredible to see how changing straps could completely alter the appearance of a watch, almost like giving it a new life. Customers loved it, and we started to stock more and more varieties—NATO, nylon, rubber and what we considered the most customizable material of all "leather", among other materials I could find. Eventually, I dedicated a whole section of my shop to watch straps, sharing this passion with my valued customers.

The amazing thing is, we can create endless variations of a single watch on our wrist. Owning just a few timepieces, we can refresh their look and turn them into a whole new collection simply by swapping straps. It's a simple but powerful way to personalize and revitalize our watches. Now, we wanted to share our enthusiasm with more people and the watch community — and that's how we started and came across the name WRESET. As we can Reset our Wrist watch by just switching our watch strap.

Thank you for being part of our journey. We're excited to see what the future holds and how our story will continue to unfold.